Gerard Patrick Roeling


My name is Pat Roeling, and I possess over 20 years of marketing experience. In my career, I have worked in a diversified field of businesses, ranging from media communication to financial institutions to QSR Restaurant marketing. I especially enjoy all facets of advertising, promotion and marketing communications, and have received several awards for the body of my work. I pride myself on my creativity and fast thinking, and also possess considerable skills in project planning and client needs assessment. I can also cite several examples where my work has decidedly improved the bottom line of the companies that I worked for.

A PROFESSIONAL RESUME
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EXPERIENCED MARKETING PROFESSIONAL
Marketing Communications / Public Relations / Promotions / Advertising
Presentations / Project Planning / New Product Information / Sales & Marketing

My primary focus is on enhancing the bottom line. If I don't enhance my company's bottom line, I am not doing my job.

SPECIAL SKILLS AND CAPABILITIES

Marcom is my expertise, in the electronic, print, outdoor and promotional arenas. Master of several graphics suites, including Photoshop, Paint Shop Pro and more, as well as all facets of Microsoft Office. Computer building is my hobby, including networking and all software implementation and debugging. My skills excel in electronic marketing communication, from web site writing and development, to media relations, to high-tech advertising and promotion.


EMPLOYMENT HISTORY & EXPERIENCE

Services and Asset Management - APOS Sales Consultant
DELL, INCORPORATED, Round Rock, Texas
2005-Present

Establish successful relationship sales for South Central. West Coast and Mid-West United States in After Point of Sales division. This involves direct interaction with sales clientele as well as Inside Hardware Sales. A high degree of interpersonal and sales skills are required for this current position.


Director of Marketing,
TENTH DISTRICT FARM CREDIT BANK, Austin, Texas
1999-2004

It was my responsibility to create and execute marketing plans to reach a variety of audiences. These campaigns delivered accurate and motivating information.
Conducted monthly teleconferences for question/answers, brainstorming, and sales updates.
I designed and wrote complete web sites for retail Farm Credit Institutions across the country. A list of these web sites is available upon request.
Established project bids, projected future costs and time frames. Making sales and marketing presentations to customers was an integral part of my position.
My department produced twice-annual, high-quality magazine for our customers.
My goal was to reverse negative sales trends to increase sales for client banks who were losing business to traditional banks. This goal was broadly attained by all of my client banks.
Maintained customer satisfaction.
Increased company exposure to non-traditional borrowers, tapping into a new non-agriculture, recreational user market. Sales to this market increased over 10% per year for five years.


Senior Account Executive
McDONALD'S RESTAURANTS / HALJOHN, INC., Austin, Texas
1991-1998

Designed and executed quarterly (4x per year) television and radio advertising campaigns.
Developed and introduced ?Combo Meals.? This was the first time that Combo Meals were featured in the United States.
Developed special promotions geared to drive awareness of co-branded entities, such as Ronald McDonald House, AT&T Cellular and more.
Wrote, organized, and created Power Point slides to use in bi-monthly project and sales status reports to McDonald?s Cooperative Owner Operators.
Conducted all public relations and press releases.
Our Combo Meals program was closely studied and monitored by McDonald?s Corporation, which shortly adopted them as Extra Value Meals ? still in use today by McDonald?s and all competition.
Increased sales by 13% in a market whose competition was experiencing flat, one to two percent growth rates.


Marketing & Promotion Manager
KEY 103.5 FM & KNOW 1490 AM, Austin, Texas
1990-1991

Organized sales campaigns involving graphic presentations, promotional efforts, and other marketing.
Increased sales through promotional partnerships with clients.
Developed and created first television advertising campaign for station.
Established the first account & promotional relationship with Budweiser.


Marketing & Promotion Manager
MAJIC 95.5 FM & KFON 1370 AM, Austin, Texas
1988-1990

Designed and created all sales support materials and programming for on-air promotions. Developed marketing strategies, oversaw direct mail campaigns.
Established new sales avenues and capabilities.
Drove sales via promotional partnerships resulting in an extra 6% sales increase.
Enhanced public awareness of our radio stations through advertising and public relations.


Promotions Director
JAE STEFAN & ASSOCIATES, Austin, Texas 1988

Organized and directed special, press relations and public events.
Oversaw advertising campaigns and media buying.
Performed market research.
New business development and client acquisition.
Client promotional activities increased ROI over 25%.


Public Relations Manager
LAMAR SAVINGS ASSOCIATION, Austin, Texas
1987-1988

Served as public relations liaison, including media and press relations.
Oversaw corporate advertising and employee relations in five state-wide regions.
Maintained customer and depositor loyalty.
Publicly guided Association through difficult industry time period.


FIRST FEDERAL SAVINGS OF AUSTIN, Austin, Texas
1985-1987

Performed all phases of product and institution advertising and public relations.
Conducted special events and promotions.
Grew and maintained client relationships through direct mail, statement stuffers, point-of-sale, and other customer communications.
Established new customer base within thirteen new rural community areas.


Market Research Analyst
AMERICAN FORUM CORPORATION, Houston, Texas
1983-1984

Designed, conducted, and presented all forms of market research, including telephone interviewing, personal interviewing, conducting and executing consumer and professional focus groups, and more.
Worked closely with Forbes 100 clientele despite being a five-man shop.



EDUCATION

Business Administration, Marketing, University of Texas at Austin



Gerard Patrick Roeling
1104 Preserve Place
Round Rock, Texas 78665-7906
(512) 892-8744
(512) 217-5818 Cell

proeling@aust
in.rr.com